“What on Earth can you put in 140 characters that could possibly be worth reading?” – Joel Comm

Las Vegas Women’s Council’s Book of the Month

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Author: Joel Comm

Book Description from Amazon

Get the business leader’s guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real-time via short text messages–called “tweets”–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power 2.0, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

What I thought of the book.

I am a big fan of non fiction books that are easily laid out, so much so that I can read a chapter a week and not feel like I forgot all I read the week before. My favorite part of this book was the 30 day action plan. This is perfect for any person new to Twitter asking themselves ‘where do I start?’. In fact the entire book is just as advertised, a step by step plan to dominate Twitter. The only thing it doesn’t do it the work for you.

Purchase the book from Amazon.com

“We’ll play “pin the name on the barcode” later.” – Dark Angel

 Yup, that’s me – in a bar code. When James Cameron created Dark Angel, I don’t think he ever really thought humans would one day use bar-codes for identification purposes, but well if you build it and all that.

I know, I know, it’s not technically called a bar-code. It’s a QR (Quick Response) code and they aren’t used to track genetically engineered lifeforms. Actually, they are pretty cool. One quick scan an you have the information received and saved in your phone. No more memorization, pen and paper, or transposing. It’s all there in a matter of seconds.

These codes are popping up everywhere; conventions, business cards, even ice cream. Many real estate agents are using them on their listing flyers or even sign riders. Trulia will even create them free when your listing is posted on their site.

How does it work?

To read a QR Code: First, you need a camera phone. If you don’t have one, get with the 21st century. Second, download a QR reader from your app store, they’re free. Third, follow the directions to scan said code and viola! Information at your fingertips. It really is very easy.

To create a QR Code: Go to any free QR Code creator website. I used Qreate & Track. Input the information you wish to encode and then press the create code button. That’s it. You’re done. Now you can use the code anywhere you wish.

So…what are you waiting for?

“It IS about you, however, it’s not just about you.” – Jon Gordon

On October 27th, I was installed as the 2011 President of the Las Vegas Chapter, Women’s Council of REALTORS®. During which, my office surprised me with a beautiful journal. Members of my office wrote notes of encouragement on random pages throughout the book. Recently, I took a trip to New Orleans. While I was walking out the door something made me grab the journal and stick it in my backpack. Halfway through my flight, I grabbed the journal to write down a quote and saw the first note. I spent the next ten minutes finding others and reading what my colleagues had written. I was so incredibly touched and am grateful to work in such an encouraging and loving environment.

Then, in the back of the journal, was the speech that my team leader, Julie Brown, had given when she presented the gift to me.

“Jessica, the world is in dire need of great leaders!

You are not an accident.

You are here for a reason.

You have a destiny, a purpose with many gifts and talents.

You do things that only you can do in the way you do them.

You will leave your mark on this group.

So it is about you!

AND…it’s about MORE than yoo. It’s about you being chosen as a LEADER in this time, with this group, and at this hour.

To love, to lead…to mentor.

To learn, serve, create, build, and dream. To build this group into a stronger, more educated, and more dedicated group of leaders.

You have an opportunity to lead as a collaborating team for change.

So then, it’s about living for more than you.

For a bigger purpose and a greater cause.

You are an expression of the Creator.

You are a note in His symphony.

It’s about you playing your part to the best of your ability, lifting others up, leading others onward with intention, purpose, and the drive that only you have.”

These words don’t just apply to me, they fit anyone who is embarking on a new leadership opportunity. We were chosen for a reason, we have a purpose and a gift to bring to our organizations. Congratulations to all my fellow Local Chapter Presidents. 2011 is going to be a great year.

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” – Stewart Brand

The Evolution of Writing an Offer

Handwrite, copy, fax (everyone has a hard copy)*

Handwrite/type, copy, scan, fax/email

Type/scan/email

Type/DocuSign/email (everyone has a PDF)

*Rumor has it there was once this thing called carbon paper where you wrote in triplicate…

Technology helps us work smarter, it helps us be more efficient. Why wouldn’t you use a system that lets you write the offer (or upload a PDF), email it to all parties (at the same time) for signature, provide a copy to all parties the instant they sign, and creates an easy, safe, and secure PDF for you to email to the listing agent? This is a no brainer. After all aren’t we supposed to be working smarter instead of harder?

Welcome to DocuSign. ** In my opinion, probably one of the greatest inventions ever.  What is DocuSign? According to their website, it’s “the complete digital signature platform”. I like to refer to it as freedom. I love that I don’t have to be tied to a printer in order to get an offer signed. No longer do I have to bring my clients all the way back to my office; I can write the offer, email it to them to sign, and submit it to the listing agent right from the property. I can be out-of-town or heck even by the pool (it is Vegas after all) and the process is the same. If you aren’t already signed up with Docusign, what are you waiting for? Get on board! After all it’s what all the cool kids are doing.

** Because I know I will get comments, yes there are some instances where the banks won’t take a DocuSign offer. They are the holdouts. They will come to the darkside…eventually.

“If you’re ever selling your house, and some people come by, and a big rat comes out and he’s dragging the rattrap because it didn’t quite kill him, just tell the people he’s your pet and that’s a trick you taught him.” Jack Handey

In a traditional market, selling your home can be a stressful process. Strangers coming into your home, agents call over and over again for appointments, negotiations happen over the ceiling fan you spent countless hours searching for and didn’t plan on selling.

However, Vegas isn’t really in a traditional market. While traditional listings (Buyer and Seller, no bank as the third party) still exist, short sales rule the market. Now you have the added bonus of a three to six month timeline after you’ve already accepted an offer. Three to Six months where you wait and wait and wait often going weeks without tangible progress.

This is why choosing your agent is probably the most important decision of the transaction. Short sales take time, knowledge and most importantly, diligence. Your agent needs to be proactive and if they have more than one file, extremely organized. They need to not only know the quirks of handling a transaction, but those of each bank they work with as well. After all there isn’t a specific set of rules for how banks process short sales. They all have their own process.

Therefore interviewing your agent, before you hire them, is always strongly recommended. Don’t be afraid to ask questions, ask as many as you want. In fact the more the better. The number one hindrance to good communication in a real estate transaction is when you don’t ask causing the other to assume you already know.  Remember you are hiring them to do a job, you wouldn’t hire someone at work without an interview, why would you hire an agent without doing the same?

I put together a few sample questions that are a bit more short sale specific. Don’t forget it’s okay to ask the normal questions too. How will you market my house? Will there be a lock box? Will you do any open houses? etc.

How will you communicate updates to me and how often? Remember, this is a lengthy process. You and your agent are going to be together for the better part of a year in most cases. You want to make sure up front you set your communication expectations; when you will receive updates (even if they are no news), who to call/email when there is an issue, response time on collecting any additional docs the bank might need, etc.

How will you handle offers? Hands down the most important question. Because short sales take so long to be approved, they stay on the market in contingent status for months.  This means offers are going to continue to come in even after you have already accepted one and sent it to the bank. This where it becomes tricky and where it depends on what state your property is in. For example, if you’re in Nevada the offer that is accepted by the seller is what gets presented to the bank. If another offer comes in it goes into back up status. Yes, even if the new offer is higher, it still goes into back up offer status. In other states all offers have to go to the bank, regardless of what the seller wants. Again, this varies from state to state so it’s very important to ask the question.

How many short sale transactions where you were representing the seller, have you closed? I believe this is another the key question. Agents who have closed many of these types of transactions have an idea of what to expect. They know how to read demand letters (the letter that comes from the lien holder/s allowing the sale), they understand HUDs (the closing statements), and they are motivated because they understand time is of the essence. They know how to anticipate common roadblocks such as a buyer who backs out. Most importantly, they speak the bank’s language. *Closed is the key word in this question. Many agents can have any short sale listings, but have never actually closed one.

Do you negotiate your own transactions? Do you refer your negotiations out? You want to know how many people are involved purely from a personal safety standpoint. It’s always a good idea to know how has access to your personal information. Plus if your agent isn’t doing the actual negotiation, it may take more time for updates.

What do you charge? Yes, this is one of those questions you want to answer no matter what kind of sale it is; however, in a short sale situation the answer may be a little different. Depending on the price of the property, some agents might charge and up front fee. This is because short sales take a lot of time and work, plus it’s not unusual for the seller to up and walk away letting the home go to foreclosure, thus leaving the agent, who has often done months of work, without income from that work. If they do charge an upfront fee, it should be reasonable and it should be paid directly to the brokerage, NEVER THE AGENT.

These are just a few of the most important questions to ask. You will have more. Go ahead…ask away.

“It’s tangible, it’s solid, it’s beautiful. It’s artistic, from my standpoint, and I just love real estate.” ~ Donald Trump

I recently learned about one of the best kept secrets in real estate, the VA Vendee program.

See the VA is probably one of the only banks looking at our current economic situation and going, how can we find a win-win in the market. How can we rebound while helping the market rebound. The answer…the VA Vendee.

VA Vendee is financing on any VA owned property. Financing that anyone can apply for and that beats almost any program out there.  Here’s a quick snapshot of what it offers:

Owner Occupied – If you are buying a personal residence VA Vendee offers O% down and up to 2% for closing costs.

Investor – If you are a “seasoned” investor, meaning you own at least 1 rental property that cash flows, you are eligible for 5% down and no cap on the number of properties you can own.

Obviously there are specifics per loan applicant, just like in any other loan program, but for the most part there is no catch.

Which leads me to ask just one question…Why aren’t the other programs like HUD, Freddie, and Fannie doing this?

*If you want a list of the available VA Vendee properties in Las Vegas, please email me at Jessica@todsellsvegas.com

“Planning is bringing the future into the present so that you can do something about it now” Alan Lakein

To my fellow Las Vegas Women’s Council of REALTORS(R) members,

Join the Las Vegas chapter as we plan for a productive, profitable and fun 2011!

Everyone’s ideas, enthusiasm and excitement are needed and welcome.

Thursday, August 12, 2010
9am-5pm
Keller Williams Realty Las Vegas Training Room
3100 S. Durango Drive #106
Las Vegas, NV

If you can’t make it but want to give your input:

Take our survey:

http://www.surveymonkey.com/s/XPXQ6S3

or send me an email (Jessica@todsellsvegas.com).